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Anita Krohn Traaseth

Member of the European Innovation Council (EIC)

Anita is a Norwegian business executive, writer and former CEO of Innovation Norway (from 2014-2019). As the head of Innovation Norway, one of the Norwegian Government's most important financial instrument for innovation and development of Norwegian enterprises and industry, she also oversaw the important role as National Contact point for SMEs in Horizon 2020. Under her lead, Innovation Norway delivered 24% more services to Norwegians businesses, reduced operating costs by 6% and was awarded the Most Attractive Employer of the year by Economy students three years in a row.

In June 2019 she was elected one of the members at the European Innovation Council Advisory Board (EU) and in July 2019 she was appointed by the Norwegian government to lead the expert group to increase innovation and growth in the Norwegian green sector. In June 2020 she became a board member of Boucuse d’Or Norway.

Krohn Traaseth is a high-performer with more than 20 years of experience from both private and public sector, and has broad operational experience leading and transforming complex matrix organisations. She started working for IBM in 1996 as a trainee, and became the first female managing director of Hewlett-Packard Norway in 2012. Her academic background is in communication and management (Norwegian Business School), and she completed an executive leadership program at Harvard University, as well as earning a certificate in strategy and innovation at MIT.

She has received several awards, including Best Female Leader in the ICT Industry in Norway 2012 . She was one of "Top 20 Women in Business in Northern Europe", "Top 50 Most Inspiring Women in European Tech" in 2015 and 2016, and is "On the Radar of Emerging Thinkers globally, by Thinkers50" in 2018.

In March 2014, Krohn Traaseth published her first book, the bestseller “Good Enough for the ‘Bastards’”: Courage - Vulnerability - Credibility. Confessions of a Female Leader (Cappelen Damm) and in September 2019 she published her first novel: “Camel no filter” (Aschehoug) and reached the bestseller list. She is a monthly Saturday columnist at Aftenposten, Norway's largest printed newspaper, where she writes about innovation, sustainability, economy, freedom of speech and leadership. In April 2020 she launched Norway’s first Mentor-podcast “Godt nok for de svina”, where listeners can tap into weekly conversations with a young talent and follow her journey to top management.